Marketing Strategy, Branding & Research

Catchy slogans or flashy designs may look good and feel right, but if they aren’t on strategy they won’t generate the positive results you need.

For over 2 decades, Fig Tree Group President Carter Welch has developed winning marketing and communication strategies that have grown revenue, built share, and increased profit.   The Fig Tree Group begins every initiative with a sound strategy, built from a strong foundation of understanding our client’s customers.

  • Overall Marketing Assessments
  • Marketing Plan Development
  • Brand Development
  • Brand Identity
  • Corporate Identity
  • Logo design
  • Campaign development
  • Product launches (and re-launches)
  • Value Propositions
  • Product and brand positioning
  • Media Planning
  • Media Placement
  • Marketing Effectiveness Tracking