Marketing Services

The Fig Tree Group can serve as your offsite marketing department from strategy through execution or we can work with your existing marketing team. While many clients seek a full range of services, others choose specific solutions from us in critical areas. We provide strategy, design and implementation expertise in the following core areas:


Offsite Marketing Department


The Fig Tree Group provides full-service, part-time marketing support for small and mid-sized companies seeking broad expertise of an in-house team of marketing, communications and design experts, at a fraction of the price. (more...)

   • Marketing Strategy and Branding
   • Targeted Advertising &
        Marketing Communications
   • Strategic Website Design
   • Customer and Market Research
   • Video Conception, Creation
        and Integration
   • Sales Support and Collateral


Strategic Website Design


Many design firms design websites.  The Fig Tree Group designs websites that are fundamentally strategic and directed toward achieving business results.  We design your website to generate business value for you… to enable you to generate positive business outcomes. (more...)

• Website Design
• Search Engine
    Optimization (SEO)
• Site Maintenance
• Internet Advertising
• Blogs
 • Flash
• E-mail Marketing
• Web Analytics
• Web Video
• Animations

Social Media Marketing


Used effectively and strategically, social media marketing can be highly effective and cost-efficient.  We understand how to help you listen, monitor, and influence what people are saying about your company and your brands. (more...)

   • Blogs
   • Twitter
   • Facebook
   • MySpace
   • Web Posts
   • Web monitoring of brand discussion
   • Interaction with Bloggers



Video Conception,
Creation, Integration

A picture’s worth a thousand words, but a video’s worth a thousand pictures.  We will develop the strategy and concept for video that is right for your business, and we will then shoot, edit, repurpose and distribute that video. (more...)

   • Commercials
   • Videos
   • Web Video
   • Repurposing Video
   • Sales Meetings
   • Trade Shows
   • Client Presentations



Marketing Strategy,
Branding & Research

Catchy slogans or flashy designs may look good and feel right, but if they aren’t on strategy they won’t generate the positive results you need.  For over 2 decades, Carter Welch has developed winning marketing and communication strategies that have grown revenue, built share, and increased profit. (more...)

• Marketing
   Consulting
• Marketing Plans
• Brand
    Development
• Brand &
   Corporate Identity
• Campaign
    Development		 • Product    Launches
• Value
    Propositions
• Brand Positioning
• Media Planning
• Media Placement
• Marketing
    Tracking
• Logo design

Targeted Advertising,
Collateral, MarCom

“Spray and pray” is a costly marketing approach that no longer works.  People expect your message to speak directly to THEM.  Our advertising development is highly targeted.  Even traditional broadcast media (TV, Print) must be modified to be much more focused than ever before. (more...)

• TV
• Radio
• Print
• Web
• Outdoor
• Social Media
• Blogs
• Outdoor, Billboards		 • Direct Mail
• Email
• pURLs
• Brochures &
   Flyers
• Stationery
• Business Cards
• Public Relations

Sales Support, Training,
Lead Generation

Supporting your sales team with strategic and compelling material is vital to their success.  We design sales collateral, presentations, and trade show marketing and we have extensive experience in sales training as well. (more...)

• Sales Strategy
• Lead Generation
   & Qualification
• Demand Generation
• Sales Training
• Brochures & Flyers
• Marketing Materials		 • PowerPoint
    Presentations
• Trade Shows
• Promotions
• Event Marketing
• Stationery







Fig Tree Welcome Video



Carter Welch
President & Director of Client Success
The Fig Tree Group