Fig Trees?
In his landmark book, Robert Fulghum taught us that "All I Really Need to Know I Learned in Kindergarten." We believe that for businesses to compete and win in today's incredibly challenging marketplace, "All you need to know can be learned from studying the fig tree." We would like to share some interesting facts about fig trees that might just help your grow your business.
In his landmark book, Robert Fulghum taught us that "All I Really Need to Know I Learned in Kindergarten." We believe that for businesses to compete and win in today's incredibly challenging marketplace, "All you need to know can be learned from studying the fig tree." We would like to share some interesting facts about fig trees that might just help your grow your business.
Fact: the fig tree grows best and produces the best quality fruit in harsh, dry, hot environments.
Shouldn't your business be able to do the same? Today's economic environment is among the harshest, toughest situations we have seen in a long time. Learn the lessons of the Fig Tree and take this opportunity to build the roots deep and wide, much like the fig tree - network, focus on basics, get your marketing story right, contact old customers.anything you can do to spread your roots.
Fact: with very special care, the fig can also grow nicely in comfortable environments…cool, wet, lush...
Not bad if your business can also thrive in good times, too! By strengthening your business now, you will be well positioned to thrive in the good times that will follow. Numerous studies indicate that in past recessions, companies and brands that invested in marketing grew share during the hard times and that share growth lasted well into the good times.
Fact: Repeated pruning to control size causes loss of crop.
While pruning your marketing spending may seem like a wise decision, your effective marketing drives your business – both new AND existing clients. Now, ineffective marketing is another story…
