Launch and Positioning for Financial Services New Venture

As Ted Yoos started Cornerstone Financial Management, his challenge was to develop a brand identity and communicate that broadly to a wide audience, in a way that helped his company standout from many, many other financial planners in the area.

The Fig Tree Group began by creating a logo that communicated strength and reliability.  We then designed a website, collateral materials, a brochure, and print ads to support the launch.   Today, Cornerstone has successfully weathered the difficult economy and is thriving in a crowded, challenging category.

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