Aptitune Corporation

Clear Messaging for Technology Company

Aptitune is a successful technology company providing a performance analysis and tuning tool for most major operating systems.  As a company that relies on effective search engine performance, their challenge was to communicate bright, interesting images and messaging, while maintaining optimal SEO performance.

The Fig Tree Group designed a very large website, with unique landing pages and “mini-sites” to target distinctly different systems users.   We began with wide ranging customer research, including online surveys and telephone follow up.  The website was then designed with imagery and color incorporated around the heavy text driven pages.

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