Case Studies


Brach's Fruit Snacks

In just 3 years, Carter Welch transformed this small, declining consumer into a turnaround success, growing from $10 million to nearly $60 million in retail sales. (more...)

Pentucket Medical

Carter Welch & Tim Webb helped Pentucket transform its image through the design of an innovative website incorporating video messages and information about its physicians. (more...)

Maynard Public Schools

By "resetting the playing field," and creating a successful series of TV commercials, we positioned Maynard in a way that reinforced the power of their small size. (more...)

WealthQuest for Teens

The Fig Tree Group developed a website and print collateral to excite both teens and parents about this innovative educational tool. (more...)

Crisco Shortening Sticks

Faced with strong internal hurdles, Carter Welch launched a new product in quickly that reversed a 10-year decline in business. (more...)

Aptitune Corporation

To reach users of different operating systems, The Fig Tree Group designed a large website consisting of several "mini-sites". (more...)

GracePoint Community Church

To differentiate a new church launch and target a much younger audience, we designed a creative, clear website with Flash and video to communicate a distinct point of difference. (more...)

Cornerstone Financial

To help Ted Yoos stand out from other independent financial planners, we developed a distinct brand identity for Cornerstone, with logo, website, and collateral. (more...)

Jim Dandy Dog Food

Transforming a value priced product, Carter Welch led a complete brand makeover, including successful launches into new products that grew share and more than doubled profit. (more...)

Pillsbury

An in-depth analysis led to an alternative promotion strategy that boosted sales by over 50% during an important baking season. (more...)

Evergreen Insurance

Evergreen's dual businesses required marketing solutions that communicated innovation, integrity and service. (more...)

Crisco Pie Baking Customer Research

Pioneering in-home market research transformed the brand's value proposition, leading to successful changes throughout the marketing mix. (more...)