Marketing For Growth in a Down Economy
02.26.09
Check out our Top 10 Marketing Challenges and Solutions for 2009.
Here are some additional suggestions about weathering the tough economy.
- Spend more time understanding your customers and how they are modifying their spending and buying habits during this time of challenge.
- Differentiate yourself. How are you better for your clients than others offering the same products or services?
- Understand your audience and tighten your message.
- Focus on getting your website compelling, informative, and helpful.
- Make sure people can find your website and take the time to drive people to your website.
How is the current economic environment DIRECTLY affecting your business in 2009?
02.24.09
The Marketing Executives Networking Group (MENG) and Anderson Analytics, in its second annual survey of Top Marketing Trends for 2009 says that while companies are lowering marketing budgets and reducing staff, the amount being spent on increasing or maintaining R&D innovation is not being severely affected by the economy.
- Lower budget
- 51% decreasing budget; 11% increasing; 38% staying the same
- Reduced staffing
- 19% cutting staff; 25% not filling open positions; 34% no effect on staffing; 22% hiring only incremental staff
- Increase or maintenance in innovation and R&D
- 51% say no impact on innovation/R&D initiatives; 21% increasing this spending; 28% reducing spending
Marketing Advice from Thomas Jefferson.Practical Advice in a Down Economy
02.20.09
If you are asking yourself whether to spend money on advertising and marketing during a difficult economic period, I think our third president had it right. In difficult economic times, those companies that continue to spend will find that they will grow market share. And that market share will continue, once the economy strengthens. Here is the quote:
"The man who stops advertising to save money is like the man who stops the clock to save time."
- Thomas Jefferson
Everything I Know About Business I Learned from the Fig Tree
02.18.09
Fact #1: The fig tree grows best and produces the best quality fruit in harsh, dry, hot environments.
Shouldn’t your business be able to do the same? Today’s economic environment is among the harshest, toughest situations we have seen in a long time. Learn the lessons of the Fig Tree and take this opportunity to build the roots deep and wide, much like the fig tree – network, focus on basics, get your marketing story right, contact old customers…anything you can do to spread your roots.
